By Lindsay Price, 1999-11-30
By Lindsay Price, 1999-11-30
By Edison Guzman, 2018-02-26
By Edison Guzman, 2018-02-23
By Edison Guzman, 2018-02-22
As you may already know, I volunteer for many great organizations and sit on boards throughout the Hudson Valley.
Although, I'm not sure if you know about a program that I, and 9 other instructors teach for a great organization called SCORE. It's a 10 week course that I truly believe is Your "Step-by-step" blueprint for business success. Offering this course makes it possible to raise funds for our local SCORE Chapter and gives us the opportunity to really help start ups, entrepreneurs, and existing small business owners. 100% of the tuition goes directly to the Chapter, minus credit card fees, advertising expenses, and course material expenses of course.
Being in business yourself, you know that there are so many things to consider when you're in the trenches. For this reason, I've put together a few steps to consider to make life easier. (These are some of the topics we cover in our Entrepreneur Success Program
- Create Your Goals/Reasons for starting/being in business
- Market research to choose or confirm product or service
- Create Business Plan
- Choose the best legal entity for your needs and file accordingly
- Get EIN # for company
- Open bank and merchant account in order to accept credit cards
- Research license/permits necessary for business
- Location: Home based or office? If office, where?
- Find the right supplier/manufacturer/drop-shipper for product
- Hire employees/independent reps or outsource team
- Create organizational chart/responsibilities
- If partners, create partnership agreement
- Get proper insurance
- Create company policies
- Promote your business with the following:
- SEO / PPC / Email
- Referral program
- Print Media / Direct Mail
- Web Site / Radio / Cable
- Social Media / YouTube
- PR / Branding
- Joint Ventures / Affiliates
- Track all promotions
- Analyze conversions
- Adjust marketing based on conversions
- Database all existing & prospective clients
- Measure Customer LTV
- Research parallel markets
- Streamline operation
The above is the anatomy of a successful small business and it's truly a blueprint for starting and growing your own business.
If you're interested, I invite you to attend our upcoming 10 week course, so that we can help you create a masterful business plan that includes all of the above and more.
Classes start on Saturday, March 3rd from 1 to 4:15 pm at 200 Rt 32, Central Valley NY 10917. Classes meet every Saturday until graduation on May 5th.
Please register now by going to OrangeNYESP.com, or to get the full course curriculum, see video testimonials, and get more details.
By Edison Guzman, 2018-02-22
Orange County SCORE Chapter #465 will give local entrepreneurs the opportunity to get answers to their business plan writing questions with its Entrepreneurial Success Program that starts on March 3, 2018 at 200 Rt 32, Central Valley NY. Classes meet every Saturday for 10 weeks, from 1pm to 4:15pm. Registration at OrangeNYESP.com.
Speakers will cover a range of topics, including: Writing a complete business plan, promoting a business with social media, creating a marketing plan, and how to fund a business startup or business growth.
Featured at the presentation will be Edison Guzman of A&E Advertising and Web Design, Charlene Finerty of Plans and Profits, Greg Hogan of Curraba Insurance Agency, Eric Egeland of Capacity Business Consulting, Paul Campanella of Action Plus Project Management, and many other experts.
“Business funding is one of the most difficult problems that new and growing small business owners face,” says Orange County SCORE Chapter President Edison Guzman. “We put together the Entrepreneurial Success Program to help write the best business plan, whether or not they seek funding,” Mr. Guzman adds. The Entrepreneurial Success Program is the latest in a series of such courses held by Orange County SCORE to assist local business owners.
Previous seminars addressed how to handle employees, how to use social media to promote businesses, how to create a marketing plan, and choosing the right business insurance.
About SCORE: Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE’s 10,000+ volunteer business experts provide free and low-cost small business mentoring, workshops and education to 350,000+ clients in more than 300 chapters. In 2015, SCORE volunteers provided 2.2+million hours to help create over 45,000 jobs and 55,000 small businesses. For more information about starting a small business, call 1-845-237-2476 for the local SCORE chapter nearest you.
Visit SCORE at www.OrangeNYESP.com to get more information and register for this very valuable course.
By hvBiz, 2017-09-14
Define your role as employer, set employee expectations, and learn how your company’s policies can help determine workplace culture.
Join national HR leader Paychex and SCORE at their upcoming seminar and learn how to avoid some of the most common employee handbook mistakes for small businesses.
A Paychex HR professional will help you identify practical ways to shape policy, culture and value for your organization with an employee handbook.
Create a great company culture by leveraging some of the potential benefits of a handbook.
Learn more about:
1 . The Importance of Culture
Understand the concept of culture and why it’s important.
2. Value of a Handbook
Discover the many potential benefits of a wellwritten handbook for your company
3. Legal Matters
Review the legislative foundation for developing a handbook
4. Best Practices
Learn what content to avoid and include
5. Important Decisions
Identify 5 key decisions required to develop a handbook
And more! Click here to register today.
September 20, 2017
9 am to 10:30 am
Goshen Chamber of Commerce
223 E. Main Street
Goshen NY 10924
By Edison Guzman, 2017-09-02
If you want to start or GROW your business, this 10 week course will help you succeed. Classes are held Tuesdays and Thursdays from 6pm to 9pm starting September 19, 2017.
Click here to register online for a one time-tuition of $297. ($399 after Sept 15)
Click here to take advantage of the 3 Pay Plan. ($99 today and 2 more monthly payments of $99 - $133/mo after Sept 15)
By Emanuele Intorrella, 2017-08-29
Hello, My name is Emanuele Intorrella, Founder of CreditCardBroker.com. Our office is in Middletown NY.
I thought I would share our video on secured credit cards with your all.
Here is my contact information if you have any questions: Emanuele Intorrella 973-220-5801 email@example.com If you would like to apply for a secured credit card you can apply here: http://www.creditcardbroker.com/secured-credit-cards/
If you would like to market secured cards and earn commissions please contact me Video On Secured Credit Cards: Script of the video: Hello and Today you will learn about secured credit cards, how they can help, and where you can apply for one. Have you been refused a credit card in the past? CreditCardBroker.com has a possible solution for you! Apply for a secured credit card.
About Secured Cards:
-Designed for people who want to establish or build a credit history
- Give access to a credit line to use
-Payments report to major credit bureaus
-You typically need to deposit cash as collateral for your credit limit (commonly from $200 to $2000)
About Secured Cards Continued:
-Most secured cards will have an annual fee, possibly other fees
-APR’s will be higher than an unsecured card
-Commonly your credit limit is what you deposit as collateral
-Be sure to read the terms and conditions
Typical requirements to obtain a secured card:
-You need the ability to make minimum payments so your income should be more than expenses.
-You need proper identification
-Past bankruptcies must be discharged
Tips once you get a secured card:
-Show the bank you can responsibly own a credit card!
-NEVER make a late payment
-Pay your bill on time each month
-Pay your balance in full OR pay more than your minimum payment each month.
-Never charge more than 10% of your total credit limit.
When applying for a secured card:
-Have your bank account information handy so you can deposit your money with the bank.
-Be sure to set 15 minutes aside to fill out the online application
-Have are your personal information handy
-Be sure it reports to all 3 credit bureaus
How long should I keep a secured credit card?
Keep your card active as long as possible. Closing an account can potentially reduce creditworthiness. I was refused a secured card.
Any other options?
-You do have other options.
-Ask a friend or family member if they can make you an “authorized user” on their account.
-There are no requirements to qualify and you will build a credit history with each on-time monthly payment. (Bank must be reporting) -Get a cosigner.
About CreditCardBroker.com CreditCardBroker.com is your online resource for credit cards, loans, merchant account, credit reports, and other financial products.
If you are interested in applying for a secured credit card, we have some offers for you to review on our website, CreditCardBroker.com! Where can I apply for a secured credit card?
Visit: http://www.creditcardbroker.com/secured-credit-cards/ and apply online today!
By Edison Guzman, 2017-06-09
Getting customers over the past few years has become easier and easier, yet small business owners still have a difficult time with it.
If you’re like most business owners, you’re constantly being solicited to buy into another way to advertise your business.
You may be one of the thousands of small business owners that get 13 robotic phone calls a day from someone telling you that they can get your business on the first page of Google. Call after call on a daily basis. It’s maddening.
If you’re a brick and mortar business, you may get unsolicited visits to your store by sales people from all sorts of publications, directories, social media managers, website creators, SEO services, etc.
The list of solicitations is too long to list here, but you know what I mean.
The problem is that small business owners, whether they have a physical location, or work out of their homes, live in what is called, an “Expensive Advertising Loop.”
What’s an “Expensive Advertising Loop?”
It’s called that because it goes something like this:
You respond to the calls and solicitations and pay for services rendered. Some of the services gets you results, yet some of them don’t. Since you’re constantly working in your business, you don’t take the time to see what is working and what isn’t, so you continue to spend. This creates an expensive advertising loop that gets you stuck where you are, with no hope for business growth.
In essence, you’re probably throwing away 60 to 70 percent of your advertising dollars. You just don’t know which part is not working. If you do know which part doesn’t work, you don’t know how to fix it, and instead of stopping, you throw more money at it. I call this insanity.
Does this sound like you?
If you are spending money on advertising and marketing, there are many ways to track your ads and sales, and many business owners are doing just that.
The problem, it seems, is that small business owners may not be tracking the right components of their advertising. They also don’t track and test properly.
Answer these questions, and see how well you’re tracking your results:
- What’s a good call response rate for newspaper/magazine advertising?
- What’s a good call rate for PPC advertising?
- What’s your break even on advertising campaigns?
- How do you calculate the LTV of your customer?
- Do you know how to calculate the best amount to pay for acquiring a customer?
- Is it possible to brand yourself and get customers at the same time? Or is it one or the other?
- What’s a good daily advertising budget for daily calls or visits to your business?
- Which social media platform gets you the best ROI for your business?
- How do you get Google to send you customer traffic and phone calls daily?
- What’s the best tool to use to get clients coming back or calling you for more business throughout the year?
When you can properly answer the questions above for your business, you’ll be two steps ahead of your competition.
I call this leverage.
The problem is that most business owners work within the “Advertising Expense Loop,” and never figure out the answers to any of these questions.
Small business owners, instead, choose to throw advertising dollars at many advertising services that simply are not adequate to get customers. The strategies may work for one type of business, but may not have the same universal results.
In other words, business owners see what their competitors are doing, so they do the same. Unfortunately, one business owner may be following a failing business owner, instead of following the leader. Better yet, the business owner should get more customers by creating a unique strategy specific to their needs.
There is only one way to be sure of the right strategy for any business. That is to take the time to sit down and get the answers to the 10 questions above.
The best way is to call an experienced professional and have them guide you through this process.
At HowToAttractCustomers.com, LLC, we’ve been using a newly updated tool designed to answer these 10, and many other questions about your business.
We call it the “Marketing Audit,” and it’s designed to create the most intelligent and profitable marketing plan for your specific needs.
Unlike a feasibility study where you’ll spend between $5,000 and $100,000, our unique Marketing Audit will reveal the best strategies for your business at a fraction of the cost.
If you are a small business owner and already have a marketing plan, the Marketing Audit will test and tweak it to ensure that it gives you maximum return.
If you don’t have a marketing plan at all, call us, and using the Marketing Audit, we will create one for you.
This is truly a new client getting system that small business owners now love, and we’re getting great results for businesses that are now implementing it.
Stop wasting money on ineffective advertising. Instead, let’s figure out the best message and marketing strategy you can implement to get as many customers as possible, at the lowest cost as possible.
It’s the only way you’ll grow revenue, increase profit margins, and decrease advertising expenses.
Call Edison Guzman at (845) 940-5369 today to schedule your one-on-one Marketing Audit.