• Blog Posts

    Why Business Success Can be Costly


    By Edison Guzman, 2018-11-16
    Why Business Success Can be Costly

    Have you ever had such success in a project that other projects suffer because of it?

    That's what happened to me over the past few years.

    I've been successful at business mentoring, business coaching, educating businesses (my favorite) and of course deploying digital marketing strategies for all my clients (web design, sales funnels, content marketing, PPC, social media management, etc).

    It's great because I have developed a great reputation and fantastic following. I enjoy a lot of referral work because of this.

    It's a challenge because my time is valuable, and I have a lot less of it.

    This means that I don't make time for projects like growing hvBiz.com, or adding courses to HowToAttractCustomers.com and CourseVersity.com, which are great sources of income for me with unlimited potential.

    When time is an issue, you must become a ninja at time management and lean production.

    This allows me to squeeze every second out of the day, and still enjoy life as much as possible. After-all why work so hard if you're not going to balance it with the things that matter most.

    Just so you know, my kids are already grown and doing their own thing, which freed up a lot of time.

    Also, you may simply tell me to outsource my work, or hire employees in order to scale up.

    Yes, and no.

    One strategy I implemented last year in order to scale up, was creating partnerships with other agencies that catered to the same market, but were not competitors. If you've seen any of the Sizzle By Design videos, you know what I mean. 

    As far as hiring employees; that's not an option. A very long time ago, I decided that I would create a business that produced enough revenue for my family and I that would not necessitate employees. That's just my personal thing.

    Most of my clients have employees, and I create strategies that help meet payroll and grow company revenues.

    So, why am I telling you this?

    Well, success has a price. 

    The reason for this message is to let you know of some of my decisions, and how it will help your business in 2019.

    1) I will devote more of my time creating educational content to distribute freely in order to help small business owners.

    2) I will create more advanced and much needed business educational content for CourseVersity.com and HowToAttractCustomers.com.

    3) I will limit the number of marketing consulting clients I personally take on. 

    4) I will create a resource of marketing and ad agencies that I can utilize for larger clients that need my type of marketing strategies. Keep in mind that I'm not your typical marketing consultant. I recommend AND implement the strategies. At times, I even guarantee your ROI. No other agency will ever guarantee ROI. To my knowledge, I'm the only one. Hence the success.

    So, again, why am I telling you this?

    Since I will be investing a tremendous amount of time on creating educational content to grow my online educational portals, I've decided to give you a chance to register for my most popular product, the Million Dollar Customer Attraction System BEFORE I increase the price again. 

    In addition to the immediate access you'll get to this massive course, you'll also get immediate access to 28 webinars we recorded over the past year. The webinars were all live and allowed the participants to ask me any marketing question necessary to grow their business. These recordings can't be found anywhere online. They are only available to my HTAC private members.

    Why am I increasing the price?

    I'm in the middle of creating another digital marketing course that will entail a live meeting where you can ask any question you'd like in order to grow your business and start 2019 on the right foot. The last course I held in this fashion was called "You a Digital Marketing Expert," and was well attended and received. All live sessions have been recorded and currently sells for $499. It's one of my best selling courses, revenue-wise.

    The new course will be starting in January, and all sessions will be recorded. 

    I'd like to gift you this course when you become a member at HowToAttractCustomers.com.

    Right now, access to HTAC is at a 70% discount, so your tuition is only $299 until 11/30/18.

    When you register by November 30th, you'll get:

    1) The Million Dollar Customer Attraction System ($997 value)

    2) Access to the 28 recorded webinars ($497 value)

    3) Access to the little-known business resources within your membership ($697 value)

    4) AND you get to attend the LIVE webinar presentations where you can ask your questions via your desktop, laptop or smart phone. The six week course starts in January. just in time to start the year off on the right foot. ($497 value)

    That's $2,688 of real value.

    BONUS: For the first 10 people who register, you'll also get access to the full course, "You a Digital Marketing Expert." The value of this course alone is $499.

    Just so you know, the discount disappears on November 30th, and I will start promoting the new course for a January start date. Do NOT buy it at that time since you'll have access to it when you register now.

    The registration fee for the new course in January will be waived if you register using this link:

    Click here to register.

    One very important thing to mention:

    If your time is extremely valuable and would prefer to hire me to reveal and implement the best marketing strategy for your business, please call me at (845) 940-5369 to schedule a consultation. Since I'm limiting the number of marketing customers I take on, now is the time to reach out to me, and see if we're a good fit to help your business growth.

    If we're not a good fit, or my schedule does not allow more clients when you call, I'll be more than happy to recommend you to one of my two partner agencies. With my marketing strategies and their resources to implement the strategies, all of your needs will be met.

    Take a minute now to register for the Million Dollar Customer Attraction System at HowToAttractCustomers.com, and I'll give you one final BONUS.

    If you have not ordered my book "How To Attract Customers" from Amazon yet, I will mail you an autographed copy as a gift upon registration.

    Success leaves clues.

    Although you've already achieved success in your business, I'm happy to share those clues with you, and help you reach a higher level of success.

    Thank you for the valuable time you took to read this message.

    Here's the registration link again. https://htac.zaxaa.com/o/3007781240046/2


      

    The Book That Shows You How To Attract Customers is Available Now

    Want to grow your business faster than your competition?


    HowToAttractCustomersbook2.pngThere is only one way to do it, and the answer is written within the pages of this book. Is it amazingly simple? You’ll decide after reading the book.

    When you buy this book, you’ll discover one hundred and nineteen ways to attract prospective customers. Twenty five ways to convert them into paying customers. Ten ways to keep your customers happy, and nineteen ways to exponentially grow your business with your customers.

    By the way, this book also reveals unique ways to identify your perfect customer and the main reasons customers would consider buying your products or services.

    If you want to know the best colors to use in branding your business, so that customers buy from you, it’s in here. Want to know the best words to use in your marketing efforts so that customers will buy what you’re selling? That’s right, it’s in here too.

    Whether you’re an entrepreneur just starting out, or small business owner in the trenches thirty years, you’ll discover what it takes to reach the income goals you deserve.

    We’re in a very different time right now. People become customers for different reasons than ever before.

    When you buy this book you’ll discover the psychology of sales. You’ll buy into the notion that customers genuinely want to buy from you. How you phrase your message to your target audience is the key.

    This book will guide you through the four step system that will exponentially grow your business.

    This will help you reach your revenue goals faster than ever before, even if you know nothing about advertising or marketing.

    Get your copy at Amazon.com by clicking here.

    Metallic Epoxy Floors In Tuxedo NY


    By Hudson Valley Epoxy Flooring, 2018-04-18
    Metallic Epoxy Floors In Tuxedo NY

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    Posted in: Our Work | 0 comments

    It's funny how business works.

    I'm in the middle of a 6 week course titled "You, a Digital marketing Expert," where I teach the attendees the 6 digital marketing tools and strategies all business owners should use and implement if they want to increase leads and sales.

    Fotolia_93656305_Subscription_Monthly_M.jpgIt's funny because each of the sessions covers a tool or strategy that business owners have been using for decades.

    Here's what I mean:

    Session one covers Keyword Research. I show how important it is to ensure that you find the best words people are using to find you when they look for your product or service. 

    Sound familiar?

    Remember the Yellow Pages?

    Remember when you would pay extra to be listed in different categories, so that when people looked you up, they would find you easier? 

    Well, it's the same concept, except, now it's much more important than ever.

    The second session had to do with Site Design and Optimization.

    Site design is just like having a full page ad in the Yellow Pages, Newspaper, or magazine. Your ad was optimized if it was the right size, contained the right message, the right images, and the right call to action.

    The thousands of dollars spent on one printed ad was enough to pay for an entire website.

    The biggest difference is that your website is there forever, while your ad must be paid for every time you want to get people to remember your business.

    Session three had to do with creating a Content Marketing System.

    I showed the attendees the type of content to create, and how to syndicate it for maximum exposure.

    The equivalent is having a radio show or cable channel.

    Where you would pay thousands of dollars to buy air space when running your ads on the radio or cable, the cost by comparison is minuscule. The reach online dwarfs any radio or cable signal in existence.

    Session four is about Facebook and Instagram advertising

    The only comparison I can make here is having a list broker that can get you any type of list about any type of consumer or business target market imaginable. 

    The biggest differences are the cost, target ability, and the speed in which you can reach your prospective customer.

    Advertising on these two platforms is so laser-focused, that now Facebook is getting in trouble because of it.

    Now is the best time to take advantage of these tools, before they become outlawed.

    Session five deals with YouTube advertising.

    Have you ever advertised on national TV? Well, it's like that, but 1,000 times more effective.

    It's also much much less expensive.

    Imagine running a Superbowl ad, and paying 5 Million dollars, just for airing the commercial. 

    You can advertise on YouTube for a fraction of that cost and reach millions of interested potential customers as opposed to millions of people that could care less about your product or service.

    YouTube advertising allows you to target only people who may be interested.

    No one else. 

    Naturally, you need to target the right market, and that was all covered in session one of the course.

    The final session, six, is all about Email Marketing.

    Now, Email marketing is just like direct mail marketing.

    Do you remember when you would create a postcard for instance. Pay for printing. Pay for the list. Pay for postage. Then take the time to mail it all out.

    Direct mail marketing was, and still is very effective.

    The biggest difference is that when you create an effective email marketing campaign, you eliminate the cost and time factor.

    Email marketing, when done properly, can be equated as legally printing money whenever you wanted.

    The right EMS (Email Marketing System) is all you need, along with the right messages.

    Yes, history does repeat itself.

    The strategies are basically the same, it's just that the tools are different. 

    Tools are cheaper and more effective when you know what you're doing.

    Want to get access to the entire course, click the link below and you'll see what it's all about:

    https://courseversity.com/course/you-a-digital-marketing-expert

    Naturally, if you'd rather hire a Digital Marketing Expert to do all this for you, my number is (845) 940-5369.

    Thanks for reading,

    Edison Guzman

    SEO Workshop April 26, 2018


    By Edison Guzman, 2018-02-26

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