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    SEO Trends for 2018


    By Edison Guzman, 2018-02-23

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    Your "Step-by-step" Blueprint for Business Success

    As you may already know, I volunteer for many great organizations and sit on boards throughout the Hudson Valley.

    Although, I'm not sure if you know about a program that I, and 9 other instructors teach for a great organization called SCORE. It's a 10 week course that I truly believe is Your "Step-by-step" blueprint for business success. Offering this course makes it possible to raise funds for our local SCORE Chapter and gives us the opportunity to really help start ups, entrepreneurs, and existing small business owners. 100% of the tuition goes directly to the Chapter, minus credit card fees, advertising expenses, and course material expenses of course.

    Being in business yourself, you know that there are so many things to consider when you're in the trenches. For this reason, I've put together a few steps to consider to make life easier. (These are some of the topics we cover in our Entrepreneur Success Program

    • Create Your Goals/Reasons for starting/being in business
    • Market research to choose or confirm product or service
    • Create Business Plan
    • Choose the best legal entity for your needs and file accordingly
    • Get EIN # for company
    • Open bank and merchant account in order to accept credit cards
    • Research license/permits necessary for business
    • Location: Home based or office? If office, where?
    • Find the right supplier/manufacturer/drop-shipper for product
    • Hire employees/independent reps or outsource team
    • Create organizational chart/responsibilities
    • If partners, create partnership agreement
    • Get proper insurance
    • Create company policies
    • Promote your business with the following: 
    •  SEO / PPC / Email
    •  Referral program  
    •  Print Media / Direct Mail
    •  Web Site / Radio / Cable  
    •  Social Media / YouTube
    •  PR / Branding
    •  Joint Ventures / Affiliates
    • Track all promotions
    • Analyze conversions
    • Adjust marketing based on conversions
    • Database all existing & prospective clients
    • Measure Customer LTV
    • Research parallel markets
    • Streamline operation

    The above is the anatomy of a successful small business and it's truly a blueprint for starting and growing your own business.

    If you're interested, I invite you to attend our upcoming 10 week course, so that we can help you create a masterful business plan that includes all of the above and more.

    Classes start on Saturday, March 3rd from 1 to 4:15 pm at 200 Rt 32, Central Valley NY 10917. Classes meet every Saturday until graduation on May 5th.

    Please register now by going to OrangeNYESP.com, or to get the full course curriculum, see video testimonials, and get more details.

    Orange County SCORE Chapter 465 to Host Business Plan Writing Course

    Orange County SCORE Chapter #465 will give local entrepreneurs the opportunity to get answers to their business plan writing questions with its Entrepreneurial Success Program that starts on March 3, 2018 at 200 Rt 32, Central Valley NY. Classes meet every Saturday for 10 weeks, from 1pm to 4:15pm. Registration at OrangeNYESP.com.

    Speakers will cover a range of topics, including: Writing a complete business plan, promoting a business with social media, creating a marketing plan, and how to fund a business startup or business growth.

    Featured at the presentation will be Edison Guzman of A&E Advertising and Web Design, Charlene Finerty of Plans and Profits, Greg Hogan of Curraba Insurance Agency, Eric Egeland of Capacity Business Consulting, Paul Campanella of Action Plus Project Management, and many other experts.

    “Business funding is one of the most difficult problems that new and growing small business owners face,” says Orange County SCORE Chapter President Edison Guzman. “We put together the Entrepreneurial Success Program to help write the best business plan, whether or not they seek funding,” Mr. Guzman adds. The Entrepreneurial Success Program is the latest in a series of such courses held by Orange County SCORE to assist local business owners.

    Previous seminars addressed how to handle employees, how to use social media to promote businesses, how to create a marketing plan, and choosing the right business insurance.

    About SCORE: Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE’s 10,000+ volunteer business experts provide free and low-cost small business mentoring, workshops and education to 350,000+ clients in more than 300 chapters. In 2015, SCORE volunteers provided 2.2+million hours to help create over 45,000 jobs and 55,000 small businesses. For more information about starting a small business, call 1-845-237-2476 for the local SCORE chapter nearest you.

    Visit SCORE at www.OrangeNYESP.com to get more information and register for this very valuable course. 

    Free Workshop on Shaping Your Policy and Culture with Employee Handbooks

    Define your role as employer, set employee expectations, and learn how your company’s policies can help determine workplace culture.


    Join national HR leader Paychex and SCORE at their upcoming seminar and learn how to avoid some of the most common employee handbook mistakes for small businesses.

    Attend SCORE's Free, Local Seminar

    A Paychex HR professional will help you identify practical ways to shape policy, culture and value for your organization with an employee handbook.

    Create a great company culture by leveraging some of the potential benefits of a handbook.

    Learn more about:

    1 . The Importance of Culture
    Understand the concept of culture and why it’s important.

    2. Value of a Handbook
    Discover the many potential benefits of a wellwritten handbook for your company

    3. Legal Matters
    Review the legislative foundation for developing a handbook

    4. Best Practices
    Learn what content to avoid and include

    5. Important Decisions
    Identify 5 key decisions required to develop a handbook

    And more! Click here to register today.

    Date:
    September 20, 2017

    Time:
    9 am to 10:30 am

    Location:
    Goshen Chamber of Commerce
    223 E. Main Street
    Goshen NY 10924

    Posted in: Workshop | 0 comments
    Who Else Wants to Profit from the Upcoming Entrepreneur Success Program?

    If you want to start or GROW your business, this 10 week course will help you succeed. Classes are held Tuesdays and Thursdays from 6pm to 9pm starting September 19, 2017.

    Click here to register online for a one time-tuition of $297. ($399 after Sept 15)

    Click here to take advantage of the 3 Pay Plan. ($99 today and 2 more monthly payments of $99 - $133/mo after Sept 15)

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