By Edison Guzman, 2018-04-09
It's funny how business works.
I'm in the middle of a 6 week course titled "You, a Digital marketing Expert," where I teach the attendees the 6 digital marketing tools and strategies all business owners should use and implement if they want to increase leads and sales.
It's funny because each of the sessions covers a tool or strategy that business owners have been using for decades.
Here's what I mean:
Session one covers Keyword Research. I show how important it is to ensure that you find the best words people are using to find you when they look for your product or service.
Remember the Yellow Pages?
Remember when you would pay extra to be listed in different categories, so that when people looked you up, they would find you easier?
Well, it's the same concept, except, now it's much more important than ever.
The second session had to do with Site Design and Optimization.
Site design is just like having a full page ad in the Yellow Pages, Newspaper, or magazine. Your ad was optimized if it was the right size, contained the right message, the right images, and the right call to action.
The thousands of dollars spent on one printed ad was enough to pay for an entire website.
The biggest difference is that your website is there forever, while your ad must be paid for every time you want to get people to remember your business.
Session three had to do with creating a Content Marketing System.
I showed the attendees the type of content to create, and how to syndicate it for maximum exposure.
The equivalent is having a radio show or cable channel.
Where you would pay thousands of dollars to buy air space when running your ads on the radio or cable, the cost by comparison is minuscule. The reach online dwarfs any radio or cable signal in existence.
Session four is about Facebook and Instagram advertising.
The only comparison I can make here is having a list broker that can get you any type of list about any type of consumer or business target market imaginable.
The biggest differences are the cost, target ability, and the speed in which you can reach your prospective customer.
Advertising on these two platforms is so laser-focused, that now Facebook is getting in trouble because of it.
Now is the best time to take advantage of these tools, before they become outlawed.
Session five deals with YouTube advertising.
Have you ever advertised on national TV? Well, it's like that, but 1,000 times more effective.
It's also much much less expensive.
Imagine running a Superbowl ad, and paying 5 Million dollars, just for airing the commercial.
You can advertise on YouTube for a fraction of that cost and reach millions of interested potential customers as opposed to millions of people that could care less about your product or service.
YouTube advertising allows you to target only people who may be interested.
No one else.
Naturally, you need to target the right market, and that was all covered in session one of the course.
The final session, six, is all about Email Marketing.
Now, Email marketing is just like direct mail marketing.
Do you remember when you would create a postcard for instance. Pay for printing. Pay for the list. Pay for postage. Then take the time to mail it all out.
Direct mail marketing was, and still is very effective.
The biggest difference is that when you create an effective email marketing campaign, you eliminate the cost and time factor.
Email marketing, when done properly, can be equated as legally printing money whenever you wanted.
The right EMS (Email Marketing System) is all you need, along with the right messages.
Yes, history does repeat itself.
The strategies are basically the same, it's just that the tools are different.
Tools are cheaper and more effective when you know what you're doing.
Want to get access to the entire course, click the link below and you'll see what it's all about:
Naturally, if you'd rather hire a Digital Marketing Expert to do all this for you, my number is (845) 940-5369.
Thanks for reading,
By Edison Guzman, 2018-02-26
By Edison Guzman, 2018-02-23
By Edison Guzman, 2018-02-22
As you may already know, I volunteer for many great organizations and sit on boards throughout the Hudson Valley.
Although, I'm not sure if you know about a program that I, and 9 other instructors teach for a great organization called SCORE. It's a 10 week course that I truly believe is Your "Step-by-step" blueprint for business success. Offering this course makes it possible to raise funds for our local SCORE Chapter and gives us the opportunity to really help start ups, entrepreneurs, and existing small business owners. 100% of the tuition goes directly to the Chapter, minus credit card fees, advertising expenses, and course material expenses of course.
Being in business yourself, you know that there are so many things to consider when you're in the trenches. For this reason, I've put together a few steps to consider to make life easier. (These are some of the topics we cover in our Entrepreneur Success Program
- Create Your Goals/Reasons for starting/being in business
- Market research to choose or confirm product or service
- Create Business Plan
- Choose the best legal entity for your needs and file accordingly
- Get EIN # for company
- Open bank and merchant account in order to accept credit cards
- Research license/permits necessary for business
- Location: Home based or office? If office, where?
- Find the right supplier/manufacturer/drop-shipper for product
- Hire employees/independent reps or outsource team
- Create organizational chart/responsibilities
- If partners, create partnership agreement
- Get proper insurance
- Create company policies
- Promote your business with the following:
- SEO / PPC / Email
- Referral program
- Print Media / Direct Mail
- Web Site / Radio / Cable
- Social Media / YouTube
- PR / Branding
- Joint Ventures / Affiliates
- Track all promotions
- Analyze conversions
- Adjust marketing based on conversions
- Database all existing & prospective clients
- Measure Customer LTV
- Research parallel markets
- Streamline operation
The above is the anatomy of a successful small business and it's truly a blueprint for starting and growing your own business.
If you're interested, I invite you to attend our upcoming 10 week course, so that we can help you create a masterful business plan that includes all of the above and more.
Classes start on Saturday, March 3rd from 1 to 4:15 pm at 200 Rt 32, Central Valley NY 10917. Classes meet every Saturday until graduation on May 5th.
Please register now by going to OrangeNYESP.com, or to get the full course curriculum, see video testimonials, and get more details.
By Edison Guzman, 2018-02-22
Orange County SCORE Chapter #465 will give local entrepreneurs the opportunity to get answers to their business plan writing questions with its Entrepreneurial Success Program that starts on March 3, 2018 at 200 Rt 32, Central Valley NY. Classes meet every Saturday for 10 weeks, from 1pm to 4:15pm. Registration at OrangeNYESP.com.
Speakers will cover a range of topics, including: Writing a complete business plan, promoting a business with social media, creating a marketing plan, and how to fund a business startup or business growth.
Featured at the presentation will be Edison Guzman of A&E Advertising and Web Design, Charlene Finerty of Plans and Profits, Greg Hogan of Curraba Insurance Agency, Eric Egeland of Capacity Business Consulting, Paul Campanella of Action Plus Project Management, and many other experts.
“Business funding is one of the most difficult problems that new and growing small business owners face,” says Orange County SCORE Chapter President Edison Guzman. “We put together the Entrepreneurial Success Program to help write the best business plan, whether or not they seek funding,” Mr. Guzman adds. The Entrepreneurial Success Program is the latest in a series of such courses held by Orange County SCORE to assist local business owners.
Previous seminars addressed how to handle employees, how to use social media to promote businesses, how to create a marketing plan, and choosing the right business insurance.
About SCORE: Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE’s 10,000+ volunteer business experts provide free and low-cost small business mentoring, workshops and education to 350,000+ clients in more than 300 chapters. In 2015, SCORE volunteers provided 2.2+million hours to help create over 45,000 jobs and 55,000 small businesses. For more information about starting a small business, call 1-845-237-2476 for the local SCORE chapter nearest you.
Visit SCORE at www.OrangeNYESP.com to get more information and register for this very valuable course.
By Edison Guzman, 2017-09-02
If you want to start or GROW your business, this 10 week course will help you succeed. Classes are held Tuesdays and Thursdays from 6pm to 9pm starting September 19, 2017.
Click here to register online for a one time-tuition of $297. ($399 after Sept 15)
Click here to take advantage of the 3 Pay Plan. ($99 today and 2 more monthly payments of $99 - $133/mo after Sept 15)
By Edison Guzman, 2017-06-09
Getting customers over the past few years has become easier and easier, yet small business owners still have a difficult time with it.
If you’re like most business owners, you’re constantly being solicited to buy into another way to advertise your business.
You may be one of the thousands of small business owners that get 13 robotic phone calls a day from someone telling you that they can get your business on the first page of Google. Call after call on a daily basis. It’s maddening.
If you’re a brick and mortar business, you may get unsolicited visits to your store by sales people from all sorts of publications, directories, social media managers, website creators, SEO services, etc.
The list of solicitations is too long to list here, but you know what I mean.
The problem is that small business owners, whether they have a physical location, or work out of their homes, live in what is called, an “Expensive Advertising Loop.”
What’s an “Expensive Advertising Loop?”
It’s called that because it goes something like this:
You respond to the calls and solicitations and pay for services rendered. Some of the services gets you results, yet some of them don’t. Since you’re constantly working in your business, you don’t take the time to see what is working and what isn’t, so you continue to spend. This creates an expensive advertising loop that gets you stuck where you are, with no hope for business growth.
In essence, you’re probably throwing away 60 to 70 percent of your advertising dollars. You just don’t know which part is not working. If you do know which part doesn’t work, you don’t know how to fix it, and instead of stopping, you throw more money at it. I call this insanity.
Does this sound like you?
If you are spending money on advertising and marketing, there are many ways to track your ads and sales, and many business owners are doing just that.
The problem, it seems, is that small business owners may not be tracking the right components of their advertising. They also don’t track and test properly.
Answer these questions, and see how well you’re tracking your results:
- What’s a good call response rate for newspaper/magazine advertising?
- What’s a good call rate for PPC advertising?
- What’s your break even on advertising campaigns?
- How do you calculate the LTV of your customer?
- Do you know how to calculate the best amount to pay for acquiring a customer?
- Is it possible to brand yourself and get customers at the same time? Or is it one or the other?
- What’s a good daily advertising budget for daily calls or visits to your business?
- Which social media platform gets you the best ROI for your business?
- How do you get Google to send you customer traffic and phone calls daily?
- What’s the best tool to use to get clients coming back or calling you for more business throughout the year?
When you can properly answer the questions above for your business, you’ll be two steps ahead of your competition.
I call this leverage.
The problem is that most business owners work within the “Advertising Expense Loop,” and never figure out the answers to any of these questions.
Small business owners, instead, choose to throw advertising dollars at many advertising services that simply are not adequate to get customers. The strategies may work for one type of business, but may not have the same universal results.
In other words, business owners see what their competitors are doing, so they do the same. Unfortunately, one business owner may be following a failing business owner, instead of following the leader. Better yet, the business owner should get more customers by creating a unique strategy specific to their needs.
There is only one way to be sure of the right strategy for any business. That is to take the time to sit down and get the answers to the 10 questions above.
The best way is to call an experienced professional and have them guide you through this process.
At HowToAttractCustomers.com, LLC, we’ve been using a newly updated tool designed to answer these 10, and many other questions about your business.
We call it the “Marketing Audit,” and it’s designed to create the most intelligent and profitable marketing plan for your specific needs.
Unlike a feasibility study where you’ll spend between $5,000 and $100,000, our unique Marketing Audit will reveal the best strategies for your business at a fraction of the cost.
If you are a small business owner and already have a marketing plan, the Marketing Audit will test and tweak it to ensure that it gives you maximum return.
If you don’t have a marketing plan at all, call us, and using the Marketing Audit, we will create one for you.
This is truly a new client getting system that small business owners now love, and we’re getting great results for businesses that are now implementing it.
Stop wasting money on ineffective advertising. Instead, let’s figure out the best message and marketing strategy you can implement to get as many customers as possible, at the lowest cost as possible.
It’s the only way you’ll grow revenue, increase profit margins, and decrease advertising expenses.
Call Edison Guzman at (845) 940-5369 today to schedule your one-on-one Marketing Audit.
By Edison Guzman, 2017-02-24
Sales funnels, when created properly, will do two main things:
1) Will generate leads
2) Increase sales
As a business owner, you can create a simple sales funnel that acquires a name and email address in order to solicit a sale at a later time, when your prospective customer is ready to make a purchase.
However, when done correctly, you can generate a lead, and a sale with a simple extra step.
Sales funnels can be used for:
- Generating leads
- Scheduling a consultation
- Selling a product (or products)
- Increasing the transaction of each purchase
- Increasing the frequency of purchases
- And much more
I’m sure you’ve noticed many different types of sales funnel systems being demonstrated throughout the internet. Some are basic, and some are way too advanced for the average small business owner.
The more popular systems for creating a decent leads sales funnel available can range from $99 per month to $999 per month. The most popular sales funnel systems range in the $199-$299 range, and less known funnel systems with bare bone features can cost about $29 per month.
So why are people paying so much for sales funnel systems?
In a word…sales!
Sales funnels generate more sales. It has been proven over and over again.
If you want to get in on the sales funnel craze, but don’t want to invest in a system just yet. Or you have already invested, but can’t grasp the concept behind the technology, you should take a look at a free product that put’s it all in perspective.
The free product is called the Sales Funnel Kit, and you can watch a video that explains what you’re getting. You can watch the video at http://courseversity.com/sales-funnel-kit
The kit is probably the most comprehensive way to understand how you can go about using a sales funnel for your business.
Go on and get the kit. You’ll also experience, first hand, how sales funnels work whether you end up buying something or not.