Free Workshop on Shaping Your Policy and Culture with Employee Handbooks

Define your role as employer, set employee expectations, and learn how your company’s policies can help determine workplace culture.

Join national HR leader Paychex and SCORE at their upcoming seminar and learn how to avoid some of the most common employee handbook mistakes for small businesses.

Attend SCORE's Free, Local Seminar

A Paychex HR professional will help you identify practical ways to shape policy, culture and value for your organization with an employee handbook.

Create a great company culture by leveraging some of the potential benefits of a handbook.

Learn more about:

1 . The Importance of Culture
Understand the concept of culture and why it’s important.

2. Value of a Handbook
Discover the many potential benefits of a wellwritten handbook for your company

3. Legal Matters
Review the legislative foundation for developing a handbook

4. Best Practices
Learn what content to avoid and include

5. Important Decisions
Identify 5 key decisions required to develop a handbook

And more! Click here to register today.

September 20, 2017

9 am to 10:30 am

Goshen Chamber of Commerce
223 E. Main Street
Goshen NY 10924

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In preparation for a new business course I will be teaching, I am having a 3 day, pre-registration sale. For the next three days, you can register for a small fraction of what I will charge for this entire course.

If you've ever wanted learn how to do many of the things marketing professionals know how to do to grow their business, this 90 day course is for you.

Here are some of the topics I will cover in full detail for you.

  • How to create an effective ad campaign
  • How to create an effective email marketing campaign
  • How to create a Pay Per Click campaign with Google
  • Keyword research (Using the proper tools)
  • How to create or enhance a facebook page
  • How to create or enhance a Google+ account
  • How to make a blog
  • How to make a web site
  • How to use graphics in email marketing (Creating newsletters)
  • How to record your webinar and sell it for immediate profits
  • How to create a lead-capturing squeeze page
  • How to design an ecommerce web site
  • How to create a membership site
  • How to put a brochure together
  • How to design a business card
  • How to edit graphics
  • How to start your own social network web site
  • How to write an effective sales letter
  • How to create a banner ad
  • How to write an effective text ad for networks
  • How to write an SEO optimized article
  • How to distribute your article on article directories
  • How to optimize your web site to rank higher on the search engines

All of the above topics will be delivered in video format, and you will see step-by-step how to create all of the above. In addition, you'll be able to ask me any question you'd like in order to clear up anything you may not understand. The video lessons will be delivered every two weeks, so that you can master each strategy. You will also be able to share your progress with me, so that I can guide you in the right direction.

I have not decided on the cost of the full program yet, but it will be between $99 and $399 for this 90 day course. Well worth it based on the return on investment possibility and the money it will save you from hiring someone to do this all for you.

However, until midnight on Monday, October 10th, you will only pay $49 for all instruction videos I will be creating. You will have instant access to the videos every other week once I begin the process. I plan to start the program on Monday, October 17, 2011.

I know you see the value in this offer, so I urge you to click on the order link below and pre-register now, before the price increase.

Register at http://InternetMarketingWorkshops.com.

See you soon,

Edison Guzman

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The number one mistake most business owners make when going into business is not targeting their specific market.I've had clients complete my Marketing Audit Questionnaire only to learn that they have no clue of what a target market is, or how to identify it. So, let me explain what a target market is, and how you can identify it.Last post, I explained what a Universe was and how it affected your marketing strategy. Now we must dig deeper and break it down even further into markets.Let's take the example of the shoe retailer. If the retailer specializes in orthopedic shoes for women, they should further break it down to the specific market the retalier will target. The exact market can be women who wear orthopedic shoes between the ages of 45 and 75, who have been to a podiatrist in the last 5 years, and live within a ten mile radius of their retail location. Naturally, because of the internet, this retailer no longer needs to only target locally, they can go world-wide, or at least within the United States or country they reside within.Breaking it down as much as possible will help you target your market like a laser beam focuses on it's target. So, how do you target your market like a laser beam does? You simply do so by addressing your advertising and marketing efforts to your market as opposed to the shotgun effect most businesses use today.You see, most businesses advertise to the mass audience in the hopes that their intended market just happens to look at their ad and take it upon themselves to take some type of action. I hate to tell you, but you'll increase response to all of your advertising and marketing efforts if you simply target your market.I'll explain: Using the same shoe retailer as an example, let's say you want to attract maximum customers...wouldn't it make sense to advertise in a publication that addresses women between the ages of 45 and 75 and had the possibility of visiting their podiatrist, rather than advertising in a generic newspaper that addresses the general public? Yes, it does. But which publications are there, and how do you find them is the question.Off-line, you can consult your local yellow pages, or call your county's Chamber of Commerce. You can also visit your local library and find a publication called the SRDS. This publication will reveal the publications that target your specific market. They cover traditional media - such as magazines, newspapers, television, direct marketing and radio. You can also find a list broker that can sell, or rent you a list that target your specific market.What if you don't have a publication within your community that targets your market? You simply run ads in the most appropriate media and address the ad directly to your target market. For example, you can have a headline such as "If you are a woman between the ages of 45 and 75 and have recently seen a podiatrist...we have the perfect shoe for you".You can also say it like this, "Your Shoes Can Be Your Feet's Worst Enemies". Or how about, "Don't Buy Another Pair of Shoes Until You Read This!". Just make sure that the ad copy goes into further detail--addressing your targeted customer.Advertising on-line will make your job even easier. You can create Google adwords, banner ads, text ads, Pay-Per-Click, or e-mail campaigns that address your specific market. But I'm getting ahead of myself. I will cover these strategies in much more detail in later posts.There are many other ways to target your specific market and ways to identify it properly. You can visit www.HowToAttractCustomers.com for hundreds of tips on Affordable and Effective Ways to Attract Maximum Customers with Minimum Effort.Now that you know how to target your market properly, In my next post, I will discuss How to Create Your Unique Selling Proposition in order to maximize your advertising message and company image.
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