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    By Edison Guzman, 2017-09-26

    Orange County SCORE Chapter #465 is offering these low-cost workshops by local experts. Register for one or all workshops by clicking on the topics below.

    39 Ways to Promote Your Business

    Tuesday, October 3, 2017 from 6:00 PM to 9:00 PM EDT
    You'll learn: * Where to advertise for maximum ROI (Return On Investment) * How to choose the best media to advertise for your business * How to price advertising media * Differences between traditional media vs. new media vs. social media * No cost or low cost effective advertising

    What You Should Know Before Buying a Franchise

    Thursday, October 5, 2017 from 6:00 PM to 9:00 PM EDT
    This workshop will cover the following: Should you consider franchising? All you need to know about franchising in a nutshell, does it make sense to buy a franchise, or start your business from scratch? How to choose a franchise thats right for you.

    How to Legally Pay Less Business Taxes

    Tuesday, October 10, 2017 from 6:00 PM to 9:00 PM EDT
    In this workshop you'll learn how to keep books, records and controls; financial statements and their uses; IRS and NYS Tax requirements; tax filing schedule for your specific business; how to legally reduce your tax liability; and how to avoid tax penalties.

    How to Save Money on Business Insurance

    Tuesday, October 17, 2017 from 6:00 PM to 9:00 PM EDT
    This workshop will teach you how to choose the right business insurance; how to protect your business from all types of liabilities; why choosing the wrong insurance can mean the end of your business; how to ensure you are personally protected from a litigious society.

    How to Create a Profitable Business Plan

    Thursday, October 19, 2017 at 6:00 PM EDT
    Tuesday, October 24, 2017 at 9:00 PM EDT

    This two-day workshop will help you put together a complete business plan. You'll learn: How to write the business plan; what a good plan does; review outlines, table of contents; funds needed/start-up expenses, owner contribution, assets owned; overview of cash flow and supporting schedules and much more.

    Choosing the Right Legal Structure for Your Business

    Thursday, October 26, 2017 from 6:00 PM to 9:00 PM EDT
    Whether you're starting a business, or have been in business for a while, this workshop will help you with the following: Choosing the Legal structure of your business; legal contracts for your business; how to reduce risk for corporate assets; business corporation law.

    Your "Step-by-step" Blueprint for Business Success By Edison Guzman, 2017-09-15

    As you may already know, I volunteer for many great organizations and sit on boards throughout the Hudson Valley.

    Although, I'm not sure if you know about a program that I, and 9 other instructors teach for a great organization called SCORE. It's a 10 week course that I truly believe is Your "Step-by-step" blueprint for business success. Offering this course makes it possible to raise funds for our local SCORE Chapter and gives us the opportunity to really help start ups, entrepreneurs, and existing small business owners. 100% of the tuition goes directly to the Chapter, minus credit card fees, advertising expenses, and course material expenses of course.

    Being in business yourself, you know that there are so many things to consider when you're in the trenches. For this reason, I've put together a few steps to consider to make life easier. (These are some of the topics we cover in our Entrepreneur Success Program

    • Create Your Goals/Reasons for starting/being in business
    • Market research to choose or confirm product or service
    • Create Business Plan
    • Choose the best legal entity for your needs and file accordingly
    • Get EIN # for company
    • Open bank and merchant account in order to accept credit cards
    • Research license/permits necessary for business
    • Location: Home based or office? If office, where?
    • Find the right supplier/manufacturer/drop-shipper for product
    • Hire employees/independent reps or outsource team
    • Create organizational chart/responsibilities
    • If partners, create partnership agreement
    • Get proper insurance
    • Create company policies
    • Promote your business with the following: 
    •  SEO / PPC / Email
    •  Referral program  
    •  Print Media / Direct Mail
    •  Web Site / Radio / Cable  
    •  Social Media / YouTube
    •  PR / Branding
    •  Joint Ventures / Affiliates
    • Track all promotions
    • Analyze conversions
    • Adjust marketing based on conversions
    • Database all existing & prospective clients
    • Measure Customer LTV
    • Research parallel markets
    • Streamline operation

    The above is the anatomy of a successful small business and it's truly a blueprint for starting and growing your own business.

    If you're interested, I invite you to attend our upcoming 10 week course, so that we can help you create a masterful business plan that includes all of the above and more.

    Classes start on Tuesday, September 19th from 6 to 9 pm at 2713 Route 17M New Hampton, NY 10958. Classes meet every Tuesday and Thursday until graduation on November 27th.

    Please register now by going to OrangeNYESP.com, or to get the full course curriculum, see video testimonials, and get more details.

    Orange County SCORE Chapter 465 to Host Business Plan Writing Course By Edison Guzman, 2017-09-14

    Orange County SCORE Chapter #465 will give local entrepreneurs the opportunity to get answers to their business plan writing questions with its Entrepreneurial Success Program that starts on September 19, 2017 at 2713 Route 17M, New Hampton, NY 10958.

    Speakers will cover a range of topics, including: Writing a complete business plan, promoting a business with social media, creating a marketing plan, and how to fund a business startup or business growth.

    Featured at the presentation will be Edison Guzman of A&E Advertising and Web Design, Charlene Finerty of Plans and Profits, Greg Hogan of Curraba Insurance Agency, Eric Egeland of Capacity Business Consulting, Paul Campanella of Action Plus Project Management, and many other experts.

    “Business funding is one of the most difficult problems that new and growing small business owners face,” says Orange County SCORE Chapter President Edison Guzman. “We put together the Entrepreneurial Success Program to help write the best business plan, whether or not they seek funding,” Mr. Guzman adds. The Entrepreneurial Success Program is the latest in a series of such courses held by Orange County SCORE to assist local business owners.

    Previous seminars addressed how to handle employees, how to use social media to promote businesses, how to create a marketing plan, and choosing the right business insurance.

    About SCORE: Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE’s 10,000+ volunteer business experts provide free and low-cost small business mentoring, workshops and education to 350,000+ clients in more than 300 chapters. In 2015, SCORE volunteers provided 2.2+million hours to help create over 45,000 jobs and 55,000 small businesses. For more information about starting a small business, call 1-845-237-2476 for the local SCORE chapter nearest you. Visit SCORE at www.ScoreBusinessAdvice.com to schedule a free confidential counseling session. 

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